The MidLife Strong Approach
We empower women over 40 to reclaim their strength and vitality through a modular system designed for the midlife experience. Our method integrates evolutionary biology with modern coaching to deliver sustainable, long-term health transformations.
01 Mindset First
02 Nutrition That Works
03 Strength Training
04 Lifestyle Habits
ABOUT
Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader dedicated to helping women thrive in midlife. Alongside her husband, Wayne, she has spent the past eight years coaching thousands of people in nutrition, health, and lifestyle transformation while building a nationwide team of health coaches. A former endurance athlete who completed multiple Ironman competitions, she now focuses on strength training and empowering women to build muscle, confidence, and resilience.
She founded MidLife Strong®, a platform that supports women navigating midlife and menopause through nutrition, strength training, and mindset coaching. Mary Ellen is also the bestselling author of Win Today: A Jersey Girl’s Guide to Living Your Best Life and Called to More: Stepping Boldly into God’s Purpose in Midlife – A 30-Day Devotional. Through her work, she encourages women to see midlife not as a slowdown, but as an opportunity to step into strength, purpose, and possibility.
SUCCESS STORIES
Laura Houde
“I’ve tried everything—Orangetheory, Pilates, bootcamp classes, running—but nothing delivered consistent results until I started working with Mary Ellen. The workouts are challenging but doable, and I’m already feeling stronger and seeing results after just five weeks. It’s been a game changer!”
Stephanie Smith
“I just turned 60 and had struggled for years trying different workouts that never worked. Reaching out to Mary Ellen was the best decision I made. She gave me the structure, accountability, and guidance I needed. I feel better about myself now than I have in the past five years.”
Carolyn Kerwin
“Mary Ellen helped me start my strength training journey with confidence. She created an at-home workout plan tailored to me and continues to encourage and support me every step of the way. I’m getting stronger and more confident thanks to her guidance.”
Recommended Products & Recipes
True Nature Meats
You can save 15% using my code: M.E._IN_MIDLIFE15
Ready to Build Your Strength?
Join the Midlife Strong community. Reach out to start your journey toward a more confident, powerful version of yourself.
m.e.midlife22@gmail.com
+1 201-275-9039
Oakland, NJ 07436